profile

Laura Peters || Travel Blogging, Affiliate Marketing, Email Marketing

Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.

Featured Post

My 2025 Blogging Goals + Tips for You

💡 Blogging Tip of the Week 💡 7 Blogging/Business Projects I'm Working On In 2025 (and what you should focus on, too) For 2025, I’m sharing some of the key projects I’m working on and the strategies I’m using to stay on track. Hopefully, these can inspire you to set your own goals and create a plan to achieve them! 1. Grow My Newsletters Newsletters are one of the most powerful tools to build engagement and monetize content. In 2024, I doubled down on my already existing email marketing...

This is your final reminder! 🚨 Last chance to save $50 on Travel Blogging Summit 2025! >> Click here to register! Join us February 21-23 for our 100% virtual event, featuring 20+ sessions from industry experts: Carly Campbell - 6 Pinterest Considerations For Travel Bloggers (You Haven't Thought of Yet) Tony Hill - Unlocking Pinterest Success with Hidden Keywords Katie Diederichs - How To Get Paid for Creating Travel Itineraries Laura Peters Abalos (me!) - I'll be presenting TWO different...

Hey! I was on Threads (Meta's version of Twitter) recently and saw a gal share a screenshot of her blog earnings. She banked a solid $20,580 in one month. And that was only her income from display ads on her blog. That doesn't include her affiliate income. SO many people were shocked by this. And for good reason! Most people don’t realize how lucrative blogging can be. Some even think it’s a scam (which is fine by me; less competition for us, right? 😂). But you’re here reading this newsletter...

💡 Blogging Tip of the Week 💡 Google + Pinterest = 💰 Most bloggers treat Google and Pinterest as separate strategies, but combining them can double or even triple your blog traffic. This strategy is a twist on the hidden keyword method I developed a few years ago, but this time, we’re using Pinterest’s rankings on Google to your advantage. Here’s why this strategy works: Pinterest often ranks on the first page of Google for specific keywords. By identifying those keywords and creating blog...

Travel Blogging Summit 2025 🎉 The holidays are here, and you know what that means... ...trying to explain your blogging goals to family, only to get blank stares and polite nods 😂 But imagine if you could: Connect with people who get it; fellow travel bloggers who understand your world Learn strategies to finally crack the code to more traffic and income Walk away with actionable steps to feel inspired, confident, and ready to grow your blog in 2025 That’s exactly what Travel Blogging Summit...

💡 Blogging Tip of the Week 💡 The Easiest Way To Improve Your Blog A few weeks ago, I was approached by a new blogger who wanted his blog to replace his 9-5 income so he could quit his job. (I get it; I was in that exact same position back in 2014) He said: "I know there are a million things I need to figure out to have a successful blog. But can you just give me one simple tip... something easy that will actually help me grow?" And that's when I told him about internal linking. Quick pause to...

I have to say it... I'm a failure. While everyone else had their Black Friday offers and emails ready weeks (or even months) ago, I’ve been dragging my feet. Here’s the thing: I really don’t like Black Friday. Don’t get me wrong, I LOVE a good deal (I just snagged some amazing blogging tools for half the price, and I’m thrilled!) But when it comes to offering something to you, I believe in creating deals that truly feel right; not just throwing together discounts or BOGOs because it’s “what...

💡 Travel Blogging Tip of the Week: 5 Tips to Overcome Seasonal Traffic Drops Let’s talk about one of the toughest times for bloggers: the seasonal traffic slump. It’s that sinking feeling when your traffic (and inevitably your income) takes a nosedive because of seasonal shifts. The most obvious example? Right after summer, when kids head back to school, and parents stop planning trips. That lull can feel so overwhelming it might make you question why you’re doing this at all. But here’s the...

💡 Travel Blogging Tip of the Week: How To Get PAID To Grow Your Email Newsletter In today's newsletter, I'll be talking about some pretty advanced strategies that make us $50,000+ per month. So, if ANY of this is slightly over your head, that's okay (I'll share less intimidating content next week 😜) Now, let’s talk about one of the most important pillars of a successful travel blog: your email list. If you’ve been following me since the early days, you know I’m a huge advocate for email...

💡 Travel Blogging Tip of the Week: How To Get More Done In (WAY) Less Time As a new mom, juggling about 400 things at once has become my new normal. (Blogger moms, I know you feel me! 😅) Between squeezing in four hours of sleep, catching up on all the baby books, cleaning bottles, and running to doctor appointments, I’m also managing several businesses: My niche websites (B2C) My travel blogging course + coaching business (B2B) (And let’s be real... the endless stream of new business ideas I...