I need to tell you about my friend Emily. You may have heard me mention her before because she has a pretty inspirational story. A few years ago, she realized the life she was supposed to want (the job, the house, the 40-year plan) didn’t actually make sense to her. So she did something different. She started a travel blog. Like most people, she quickly found out that turning a blog into full-time income takes time. But she wasn’t willing to wait. Emily’s strength was trip planning. Not just booking hotels, but planning unforgettable experiences. So she offered that as a service to her (very minimal) blog readers. She wasn’t a licensed travel agent, just someone who knew how to plan incredible trips. Her clients booked everything themselves. She made the planning part easy. In under 3 months, she was making $10,000/month from this. Not because of an ad network. Not because a post went viral. She had a service people actually wanted, and a simple way to sell it. If you’ve ever thought about offering your own product or service, whether it’s trip planning, downloadable itineraries, travel consulting, or something else, I'm going to show you how to sell that (with and without paid ads). 👉 Option 1: Using Paid Ads to Start Making Sales FasterIf you’re willing to spend a little money, this strategy can work fast. Like, grow-a-paying-audience-in-a-week fast. Step 1: Start a Facebook PAGE for your niche If you trip plan for Italy travelers, make your page about Italy travel. Be specific. Step 2: Run ads for Facebook page likes This is where most people get stuck, but it’s actually so simple when you follow a process. Your goal is to grow your Facebook page likes so you can reach more people. My friend Kristin Hanes created a course called The Facebook Traffic Goldmine that shows exactly how to do this (among many other strategies). And you can get her course FREE when you enroll in Scale Your Travel Blog at the $1997 level (or higher), but this bonus is going away July 31st when we close enrollment. Step 3: Start a Facebook GROUP for your destination or service Again, be specific. Let’s say you plan custom Italy itineraries. Create a group like “We Love Italy Travel". Step 4: Turn on the feature that invites your Page Likes to join your Group Yes, Facebook lets you do this automatically. Anyone who likes your Facebook page (which you're running ads for), will now be invited to join your group. We’ve used this strategy to grow a brand-new group to 800 engaged members in less than a week (our graph below). Step 5: Use the group to build your list & promote your service Facebook groups are amazing for finding good clients. Talk about your service often. Not in a spammy way. Just make sure people know it exists.
👉 Option 2: Selling Your Product Without Spending on Ads (free, but takes longer)If you don’t want to spend money, you can still do this. It just takes more time and consistency. Step 1: Build your blog and start writing content people can find You can use:
If you want to learn how to do all of the things I mentioned above, we teach it all inside Scale Your Travel Blog. Plus, you’ll get Kristin’s Facebook course and Stephanie Rytting’s Flipboard course for free if you join before July 31st. After that, we’re closing enrollment until 2026. >> Click here to enroll before our promo ends and doors close! Step 2: Show off your service on every blog post Put it near the top. Don’t bury it. Most people only read about 10% of your post, so make it count. Pro tip: Don’t just write any blog post. Focus on the places or topics you sell services or products around. Step 3: Add it to your website like it’s a billboard Add a banner ad or a call out in the following places:
Don’t be shy. If someone lands on your blog, you want to make it extremely obvious that you offer it. Step 4: Collect emails + promote through email This is where it all comes together. And this is going to sustain your business long-term. Even if someone doesn’t book right away, they might in 2–3 weeks once they’ve seen a few helpful tips from you. That’s the power of email. Join Scale Your Travel Blog before July 31st and get access to:
👉 Find out more and join us in Scale Your Travel Blog here! We're closing enrollment (and this promo) at the end of July and won’t reopen until 2026. If this is your time, don’t wait! Important Note: Payment plans are available! If you choose a payment plan, your bonus courses from Kristin and Stephanie will be unlocked after your third payment. This helps us protect the integrity of the offer while still giving you flexibility. 🚨 How To Turn Your Blogging Skills Into Income, No Matter What the Economy Looks Like Talk to you soon, Laura P.S. Here are my top recommended blogging resources. ✔️ #1 Travel Blogging Course + Coaching + Community: Scale Your Travel Blog |
Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
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💡 Travel Blogging Tips of the Week 💡 Quick Wins & Exciting Blogging News Today’s newsletter is a little different than usual. Normally I like to go deep on one topic, but this time I’ve got a few quick updates and tips I think you'll really appreciate, so grab some coffee (or water, if that's what you prefer) hang with me! In Today's Newsletter: How Emily Built Her $10K/Month Travel Biz With Less Than 10,000 Blog Sessions What’s Working Right Now On Our Blogs Google Algorithm Updates = HCU...