Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
How I Turned One Email Into $1,700 (And Counting)
|
If there’s one thing we can probably all agree on… It’s that there’s never enough time to do everything we want to do with our blogs. Am I right? The ideas are there, the motivation is there, but somehow the hours disappear. Well.. Turns out, I didn’t need more hours. I just needed a better system for using the content I already had. It’s called a content flywheel, and it’s one of the best systems you could create for your blog or business. Today, I’m sharing how my content flywheel turned one email into multiple pieces of content, and has since earned me over $1,700. Step 1: Start With One Piece of Content It started with an email I wrote on November 14, 2024. You can see it here: Easy Countries to Move To I had just seen a trending story on Google Discover about moving abroad, and as someone who’s lived/traveled abroad off and on for 9+ years, it instantly sparked ideas. So I wrote my own spin on it with my own info. I shared up-to-date visa info, tips for teaching English abroad, digital nomad programs, and the countries we’ve lived in or seriously considered moving to. Total time to create the email: 2 hours It probably could have taken less time, but I wanted it to be really helpful and rooted in actual experience. Step 2: Turn It Into a Blog Post On January 11, 2025, I was looking for fresh content to publish on my blog, so I turned that email into a post: Easy Countries to Move To I quite literally copied and pasted it onto my site. So simple. Total time to create the blog post: 15 minutes to format the post and images. Step 3: Turn That Blog Post Into More Content Once the post was live, I reused it again to fuel content for:
Total time to create: Creating these pieces of content took me about 20-30 minutes. Again SO simple. So.. What Happened Next? Google Discover picked it up. Other news outlets started linking to it. And it resurfaced a few more times over the next four months.
This post was NOT crafted with affiliate income in mind, but when enough people read a post, some affiliate earnings are bound to trickle in. Pro Tip: Once you spot a post that’s pulling in traffic, ask yourself, "What can I offer here that helps readers and makes money?" I’m currently testing that by partnering with a Scale Your Travel Blog student and friend to offer moving-abroad coaching and services. The Breakdown Here’s the time breakdown:
Not bad for a single piece of content. And that blog post still has long-term potential. Most bloggers publish once and move on. But if you take one great piece of content and strategically reuse it in different formats, it becomes a content flywheel. Even better... you don’t have to be on social media 24/7 to make it work. 🚨 Reminder: Scale Your Travel Blog Closes July 31st If you want to learn even more about how to make money blogging, from the very beginning stages to deep-dive monetization strategies, don’t miss your chance to join us inside Scale Your Travel Blog before we close the doors to new enrollment on July 31st. You'll get access to:
👉 Click here to join us in Scale Your Travel Blog! Note: Payment plans are available! If you choose a payment plan, your bonus courses from Kristin and Stephanie will be unlocked after your third payment. This helps us protect the integrity of the offer while still giving you flexibility. 🚨 How To Turn Your Blogging Skills Into Income, No Matter What the Economy Looks Like Talk to you soon, Laura P.S. Here are my top recommended blogging resources. ✔️ #1 Travel Blogging Course + Coaching + Community: Scale Your Travel Blog |
Laura Peters || Travel Blogging, Affiliate Marketing, Email Marketing
Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
💡 Travel Blogging Success Story of the Week 💡 How Georgia 6x’d Her Traffic and Is Walking Away From Her 9-5 Most new bloggers assume growth comes from going viral. I certainly thought that was the only route to actually making money, let alone ‘making it big'. Luckily, I learned a better way. These days, when I tell people I’ve been a full-time travel blogger since 2019, they immediately assume Instagram fame, YouTube subscribers, or some viral TikTok. But once you discover a better way… you...
💡 Travel Blogging Tips of the Week 💡 Where I Spend Money on My Blog(and Where I’d Invest If I Were Starting Over) When I first started blogging, I tried to figure everything out on my own and do everything by myself. Most do! I thought I was “saving” money.. but in reality, I was wasting time (and delaying the point where I actually started making money, which means I was, in fact, losing money). These days, I look at things differently. I’m not afraid to spend money on my blog because the...
💡 Travel Blogging Tips of the Week 💡 Quick Wins & Exciting Blogging News Today’s newsletter is a little different than usual. Normally I like to go deep on one topic, but this time I’ve got a few quick updates and tips I think you'll really appreciate, so grab some coffee (or water, if that's what you prefer) hang with me! In Today's Newsletter: How Emily Built Her $10K/Month Travel Biz With Less Than 10,000 Blog Sessions What’s Working Right Now On Our Blogs Google Algorithm Updates = HCU...