When an algorithm update hits, whether it’s Google, Pinterest, Facebook, or anywhere else, it can feel like someone just pulled the rug out from under your blog..

..and more importantly your income.

And with so many bloggers relying on their blog income to support their lives, it’s crucial to remember how much control these platforms really have.

Aside from starting and growing your email list (which I rave about every chance I get), I also recommend diversifying.

A few years back, I got curious about a platform almost no one was talking about…

Flipboard.

Since then, it’s grown in popularity, but most bloggers still have no idea how to tap into its full potential.

Today, I’m sharing how Scale Your Travel Blog student Stephanie Rytting went from a major Google hit to getting around 60,000 monthly sessions from Flipboard.

Meet Stephanie: A Full-Time Travel Blogger With Three Websites

Stephanie has been blogging for over four years and runs three travel sites: The Unknown Enthusiast (general travel), USA Adventurer, and France Adventurer

From the moment she first started, blogging has been her full-time job. All three sites are with Mediavine or Raptive.

Like many of us, though, her journey hasn’t been a straight line up.

Two of her three blogs took hits from a Google update, so she had to rethink where her traffic and income were coming from.

Today, even after those algorithm changes, she:

• Averages about 130,000 sessions per month
• Brings in around $8,000 per month in revenue
• Gets roughly 40 percent of her traffic from Flipboard

So we're going to dive deeper into Flipboard, and how she’s using it.

What Flipboard Is
​(And Why Bloggers Should Care)

If you’ve never used it, Flipboard is basically a curated news-style app where people scroll through stories based on their interests.

Think of it as part Pinterest (visual feed, image + title, people follow topics they like), and part Facebook/Instagram (people open it to be entertained, not to search for something specific).

The key difference is:

When someone taps your post on Flipboard, they’re taken straight to your blog, not to a shortened or AI version inside the app.

This is a big deal for bloggers, especially when most platforms are working hard to keep users on their app. Flipboard is one of the few places that’s actually designed to help creators send traffic back to their own blogs.

💡 Laura’s Tip: Any platform that actually wants users to click through to your site is worth paying attention to. Your job is to meet them where they’re already scrolling/spending time with content that hooks their curiosity.

What To Expect with Flipboard For The First 6 Months

Stephanie created her Flipboard profile in spring 2024.

But her big shift happened when she decided to go all in during summer 2024 and treat Flipboard like a traffic channel worth putting effort into.

Now, the thing is..

..if you start Flipboard today and expect instant viral posts tomorrow, you’ll be disappointed.

Stephanie didn’t see much success right away, and she is very clear that this is normal.

There was a learning curve.

She needed to figure out:

• Which images perform best
• What types of headlines people actually click on
• How the content format on Flipboard differs from a standard SEO post

Because there weren’t many clear resources, she did what a lot of us did with blogging in the early days. She tested, paid attention to what actually works, talked to other creators, and refined.. and refined again.

^^ So few bloggers are willing to put in this type of effort, but it pays off for those who are persistent.

Over time, Stephanie started to see distinct patterns around what the platform rewards, especially for small publishers/bloggers.

That clarity became the backbone of her course, Flipboard for Bloggers*, so other people don’t have to spend months in trial-and-error.

🚨 Quick Pause: Flipboard For Bloggers

When Flipboard Started Sending Good Traffic

It took six months of focused effort for Stephanie to see meaningful results from Flipboard.

Around that point, things started to shift, and Flipboard traffic became a steady, noticeable chunk of her analytics.

As she dug into what was actually working, she realized Flipboard behaves nothing like Google SEO or Pinterest.

It rewards curiosity, fresh angles, and consistency.

Once she leaned into that, Flipboard became a reliable part of her traffic and added a layer of stability to her business that she didn’t have before.

Which brings us to the question so many bloggers ask…

Flipboard vs Google SEO vs Pinterest SEO
​(And Why It Changes How You Create Content)

If you’re used to playing the Google or Pinterest game for blog traffic, Flipboard requires a bit of a mindset shift.

Flipboard rewards consistent, active use.

This isn’t a “schedule it and disappear” platform. Stephanie is on it Flipboard daily, flipping new articles, staying active, and keeping her profile fresh.

(This could be hired out as well)

You get short windows of high visibility.

With SEO, traffic builds slowly over months (or years). With Flipboard, most of the action happens within the first 1 - 2 days after you flip a post.

But during that window, posts can go "viral".

A single Flipboard post can send thousands of sessions to your site in a matter of hours. That burst-style traffic is very different from what we’re used to with Google or Pinterest, but once you understand how to work with it, the payoff is big.

Flipboard Changes the Way You Think About Content

As Stephanie leaned into Flipboard’s style, she noticed the change in how she approached writing blog posts overall.

Like most bloggers, she’d spent years prioritizing classic SEO-style posts like deep how-to guides, itinerary-style articles written to rank, and keyword research above all else.

Flipboard pushed her in a different direction.

She started experimenting with what she calls “interest pieces”, which are articles that are still very informative, but with a stronger emphasis on angle, story, curiosity, and visual appeal.

Less guidebook-y. More “here’s what makes this place special.”

Examples:

• Writing “best places to visit in [country/region]” posts that might feel too competitive for Google, but perform extremely well on Flipboard
  ​
• Tweaking SEO posts so the headline spotlights what’s uniquely interesting, not just the main keyword

These interest-driven posts don’t only work on Flipboard. They also perform well in other places like:

• Facebook
• Inside email newsletters
• Anywhere your audience is scrolling and choosing what to click

💡 Laura’s Tip: Don’t start from scratch. Take an existing SEO post and duplicate it into an interest-driven version with a fresh angle or hook.

Does Flipboard Work For ALL Bloggers?

Kind of.

One of the most helpful things Stephanie shared is that Flipboard is not ideal as your very first platform if you only have a handful of blog posts.

Instead, she recommends Flipboard for bloggers who have at least 30 posts.

That gives you enough content to flip consistently, because Flipboard rewards active accounts with a steady flow of fresh material.

If you’re brand new and only have a handful of posts, you simply won’t have much to feed the algorithm yet.

But, for newer bloggers, you should still be on Flipboard.

Create a profile early, start following others, flipping outside content, and getting comfortable inside the app.

This builds authority so you’re not starting from zero when your own content library grows.

How Long It Takes (Realistically) To See Results

Most blogging strategies take time. At least the ones that are actually worth your effort. I think we all know that.

On average, Stephanie suggests planning for:

• Around 3 to 6 months to see consistent, meaningful traffic
• Faster results if you start with a solid strategy instead of guessing

➡️ This is exactly why she created her course, Flipboard for Bloggers.​

She wanted to give people a shortcut and help them start with what she now knows works.

If you’ve been burned by platforms where you post for months and see almost nothing, having a roadmap can make a big difference mentally and practically.

Your First 30 Days on Flipboard

If you’re curious about Flipboard but feeling a bit overwhelmed, here’s a simple way to try it without overhauling your entire strategy.

Over the next month, do this:

1. Create your Flipboard profile
   ​
2. Set up a few magazines (broad topics that match your blog)​
   ​
3. Start flipping:
   • Your own posts
   • High-quality articles from other creators and publications
4. Choose 3 - 5 of your most engaging posts and duplicate them. Rewrite the titles with curiosity in mind.
   ​
5. Flip daily, even if it’s just a few minutes at a time

Then watch which posts start to gain traction and adjust from there.

If you want someone to walk you through this step by step with all the tips and tricks, that’s exactly what Stephanie covers in her course.

Want Stephanie To Walk You Through It?

If you’re interested in growing your blog with Flipboard, but don’t want to spend months figuring it out by yourself, Stephanie created a course called Flipboard for Bloggers.

Inside her course, she'll show you:

• How to set up your account and magazines correctly from day one
• How often to flip and what to flip
• How to write titles that actually get clicked
• How she repurposes existing blog content so it feels “new” on Flipboard
• The exact process she used (and still uses) to get around 60,000+ sessions per month from the platform

It’s the step-by-step guide she wishes she had when she started, built from real-world testing and results.

​>> Click here to grab her course at 20% off (USE DISCOUNT CODE: LAURA) - this promo will end in 10 days, so jump on this deal now!

I'll be back next week with more blogging tips, tricks, and success stories!

Laura

P.S. If someone sent you this newsletter, and you want to receive more from me, click here to join 30,000+ bloggers already subscribed!​

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