I'm going to venture a guess and say that 95% of bloggers and creators need to shift the way they see their blogging business.

Most are doing some variation of this:

--> Create content. Get traffic. Earn from ads, affiliates, or sponsorships. Repeat.

It's not wrong, but it's also not enough.

All of that traffic you're working so hard to get can be gone in a second.. unless you have an email list.

So let me walk you through every major platform and show you exactly how each one can feed your email list, because every single one of them has a path there.

Most people just haven't built it yet. But you should.

Note: You do NOT need to be on all of these platforms to succeed or grow your email list. I'd pick a few that compliment each other, and repurpose your content across them.

How To Grow Your Email List with Google (Search Traffic)

Yes, people are still getting SEO traffic in 2026. Hard to believe, but surprisingly many bloggers are crushing it with SEO.

That doesn't mean you should depend on it fully, but it can help you grow your income and email list.

Here's how I do it:

When someone finds a blog post through Google, they are not casually scrolling. They have a specific problem and they want a specific answer.

That makes them a really motivated subscriber if you put the right thing in front of them.

So the freebie opt-in has to match the post.

If someone lands on a Banff winter guide, a generic "join my newsletter" button is not going to do almost anything.

But a free Banff winter packing checklist is a natural next step. So do that instead!

I put an opt-in in the top 10% of every blog post. Early in the blog post is really key here because most people are not making it to the end of your post no matter how good it is. Welcome to 2026.

How To Grow Your Email List wtih Pinterest

Pinterest is alllll about planning.

Think about it.. if you've ever been on Pinterest, you were probably looking for inspiration, right? Maybe you were painting your bathroom or figuring out how to setup your garden.

And 9 times out of 10, inspiration = planning for the future.

That is exactly why Pinterest users convert to email subscribers so well. They are already in the mode of "I want to do this someday," which means they are very likely to grab something that helps them make it happen.

For travel bloggers, that means packing checklists, destination itineraries, planning guides, anything they can save and come back to later.

The other thing most bloggers don't realize is that you don't have to send Pinterest traffic to your blog post first. You can create a pin that links directly to a freebie landing page.

Someone sees your pin, clicks, and lands straight on your opt-in. You're taking out the middleman, so there's a smoother transition to being on your list.

Just make sure that the landing page is set up for conversions. The copy should focus on the outcome they're getting, not just what the freebie is.

And remember that you can (and should) always tweak it later once you see how it's performing.

How To Grow Your Email List with Facebook

In my opinion, Facebook pages are the easiest way to grow your email list right now.

I talked about this a few newsletters ago, but in order to grow your list, the key is to get comments on your Facebook posts.

When people comment on your posts, you can use a tool called ManyChat to automatically send them a DM with an invitation to join your list or grab a freebie.

You'll set it up once and it runs on its own.

The posts that drive the most comments are ones where it feels obvious that they should comment without being a question.

Here are some examples of posts that do well:

• "Pick one" posts where you show four options
• Fill-in-the-blank prompts
• Freebie triggers where you tell people to comment a specific word to receive something

I'm honestly blown away by this opportunity. We are getting an 11% conversion rate on our ManyChat automation, and adding 120 new subscribers on average to our email list every day.

How To Grow Your Email List with Social Media (Instagram, TikTok, Facebook Reels)

The same ManyChat approach applies here.

You create a post or reel that's genuinely useful. Then stop short of the full payoff.

Your audience is already interested and happy about the value you provided, so when you offer them more, they go for it.

They comment a specific word, ManyChat sends them a DM automatically, and just like that they're on your list.

In practice, this might be something like: comment "Vietnam" for the full itinerary. Or comment "resorts" and I'll DM you the links to these amazing low-cost resorts.

I realize this sounds too good to be true, but spend some time on Instagram or TikTok and you'll see that soo many of these posts crush it. It's honestly astounding.

The Big Picture Here

Every platform you're on has a path to your email list, which leads to a more stable blogging and content creation business. And ultimately, more potential income.

My Favorite Resources of the Week

• ⭐ FEATURED: 50+ Tasks You Can Outsource As A Blogger* - VA Your Blog (reduce your workload with confidence)​
  ​
• ​The Big Leap by Gay Hendricks*
  ​
• ​The Day Our Facebook Income Disappeared - Scale Your Travel Blog
  ​
• ​FB earnings are bouncing back fast by Publisher In A Box

*Indicates partnership

**This email contains affiliate links. As an Amazon Associate, I earn from qualifying purchases at no extra cost to you.

We go deep on all of this inside Scale Your Blog 2.0, including the exact setups, the freebie creation process, and how to put it all together for your specific niche.

Doors are opening again in the next few months.

>> Click here to get on the waitlist!​

Talk to you next week,

Laura