Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
$2,100 in a Day? How Facebook Made It Happen
|
Hey! I was on Threads (Meta's version of Twitter) recently and saw a gal share a screenshot of her blog earnings. She banked a solid $20,580 in one month. And that was only her income from display ads on her blog. That doesn't include her affiliate income. SO many people were shocked by this. And for good reason! Most people don’t realize how lucrative blogging can be. Some even think it’s a scam (which is fine by me; less competition for us, right? 😂). But you’re here reading this newsletter because you do understand the potential. You know blogging isn’t just a passion—it’s a business that can change your life. In 2025, my goal is to keep bringing you the best blogging advice week after week. Some weeks, you’ll hear from me once. Other weeks, when I’m extra inspired, I might send two or three emails. No matter what, I promise to deliver only the strategies and insights that will help you grow, make money, and succeed. Here’s what’s inside today's newsletter:
Make 2025 the Year You Finally Take Back Your Time The new year is the perfect time to focus on what matters—growing your blog, exploring new opportunities, and finding more time for yourself. But juggling content creation, social media, Pinterest, admin tasks, and SEO alone? That’s exhausting. I’m Babs, a travel blogger and Scale Your Travel Blog student, and I get it. That’s why I started VA Your Blog, a virtual assistant agency to help bloggers like you: ✅ Take routine tasks like formatting, social media, and admin off your plate. ✅ Free up time for what you love—travel, family, or content creation. ✅ Scale your blog with consistent, professional support. Exclusive for newsletter readers: Get 10% off your first 3 months! (Use code SYTB10) I know you’ve got big plans for this year—don’t let the day-to-day hold you back. Learn More Here | Book a Free Discovery Call I’ll admit it; I’m not a fan of Instagram for blog growth. Why? Because, in most cases, it doesn’t work. Instagram has one of the lowest click-through rates of any platform. They’re not designed to send users off the app to your blog... they’re built to keep people scrolling so they can serve more ads and make more money. I used to think Facebook was the same; just another platform that wouldn’t help with blog growth. But I was wrong. Very wrong. Turns out, Facebook is helping a lot of bloggers make serious money, and it’s much more powerful than I ever gave it credit for. How to Make Money With a Facebook Page Option #1: Drive Blog Traffic and Earn Ad/Affiliate Income
💰 Facebook Page Success Story Daniel Berry, a well-known Facebook expert, consistently drives significant traffic to his blog using Facebook Pages. On one standout day, he drove over 102,000 visitors to his site and earned more than $2,100 in display ads. If you’re interested in learning how he does it, Daniel offers a free mini-course that shares his exact approach: Plus, Daniel will be speaking at our upcoming event, Travel Blogging Summit 2025! His session will focus on Facebook Page growth for bloggers, so don’t miss it. ‼️ Get your ticket to Travel Blogging Summit here (before prices increase!!) Option #2: Leverage Facebook’s Bonus Program
Be honest... ...what’s been the toughest part of blogging this year?
If any of this feels familiar, you’re not alone. That’s exactly why we created Travel Blogging Summit 2025 (our virtual event in February). This isn’t about generic advice or vague inspiration. It’s about giving you the tools to:
You’ll leave the summit with clear, actionable steps to grow your traffic and income; all tailored for travel bloggers. 🚨 But ticket prices go up on January 6th, so don't wait and pay more later.
Your blog deserves it. He ACCIDENTALLY Built A Life-Changing Newsletter Business - Growth In Reverse PinTalk Podcast - Carly Campbell & Tony Hill (speakers at our 2025 summit!) The Best Growth Hack You’ve Never Heard Of - Newsletter Operator 🚨 Blogging/Business Things I'm Working On In 2025 (and what you should focus on, too) 🚨 Pinterest, Pinterest, Pinterest Happy New Year! 🎉 Laura P.S. Here are my top recommended blogging resources. ✔️ #1 Travel Blogging Course + Coaching + Community: Scale Your Travel Blog |
Laura Peters || Travel Blogging, Affiliate Marketing, Email Marketing
Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
💡 Blogging Tip of the Week 💡 7 Blogging/Business Projects I'm Working On In 2025 (and what you should focus on, too) For 2025, I’m sharing some of the key projects I’m working on and the strategies I’m using to stay on track. Hopefully, these can inspire you to set your own goals and create a plan to achieve them! 1. Grow My Newsletters Newsletters are one of the most powerful tools to build engagement and monetize content. In 2024, I doubled down on my already existing email marketing...
This is your final reminder! 🚨 Last chance to save $50 on Travel Blogging Summit 2025! >> Click here to register! Join us February 21-23 for our 100% virtual event, featuring 20+ sessions from industry experts: Carly Campbell - 6 Pinterest Considerations For Travel Bloggers (You Haven't Thought of Yet) Tony Hill - Unlocking Pinterest Success with Hidden Keywords Katie Diederichs - How To Get Paid for Creating Travel Itineraries Laura Peters Abalos (me!) - I'll be presenting TWO different...
💡 Blogging Tip of the Week 💡 Google + Pinterest = 💰 Most bloggers treat Google and Pinterest as separate strategies, but combining them can double or even triple your blog traffic. This strategy is a twist on the hidden keyword method I developed a few years ago, but this time, we’re using Pinterest’s rankings on Google to your advantage. Here’s why this strategy works: Pinterest often ranks on the first page of Google for specific keywords. By identifying those keywords and creating blog...