Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
This will save you SO much time
|
As a new mom, juggling about 400 things at once has become my new normal. (Blogger moms, I know you feel me! 😅) Between squeezing in four hours of sleep, catching up on all the baby books, cleaning bottles, and running to doctor appointments, I’m also managing several businesses:
(And let’s be real... the endless stream of new business ideas I really have to resist starting… serial entrepreneur? Guilty!) Over time, I’ve developed systems within my businesses that help me get through my weekly tasks, but recently, I’ve created several “flywheels" that help me save even more time. What is a flywheel? Instead of trying to explain it, I'm going to show you my current flywheel below, and optional add-ons to this flywheel: How To Create Content + Save Time As A Blogger STEP #1: Keyword research (Google OR Pinterest keyword research) The very first thing I do is keyword research, whether I'm writing a blog post specifically for Google searchers or Pinterest users. I need to verify that the topic I'm going to write about is being searched for on the internet, otherwise I will have no readers!
Quick Tip: There are free Google keyword tools, or try a low-cost option like Keysearch. For Pinterest, I recommend PinClicks, which offers a free trial here! Just be sure you’re familiar with keyword research basics and tool limitations. Join us in Scale Your Travel Blog for a deep dive! STEP #2: Write the Blog Post Once I’ve chosen a keyword, I start crafting a blog post around it. I’ll dive deeper into my writing process another time, but here’s the gist. I make sure each post is:
STEP #3: Repurpose the Blog Post into an Email Newsletter Next, I pull key points or highlights from my blog post to create an engaging email newsletter. I want to be clear... I don’t just copy the whole post. Instead of copying the entire post, I choose valuable points to keep the email concise and engaging. I leave the rest on the blog with a call-to-action for readers to check out the full post.
Important note: I typically include several different "sections" within my newsletter, similar to how I do it in this newsletter. You can see an example of one of my travel newsletters here! (Tip: You can also do the reverse by starting with an email newsletter and then turning it into a blog post!) STEP #4: Pin Every Image to Pinterest After creating your email newsletter, schedule each image from your blog post as a pin on Pinterest. It doesn’t have to be a fancy, designed pin from Canva (though having a few of those also helps!). Simple image pins work well, too, as they capture attention and link back to your content. Plus, this keeps your Pinterest strategy easy! (Optional) STEP #5: Post on Facebook I'm typically not a social media kind of blogger. In fact, I still mostly ignore my nearly 14k followers on Instagram because I don't see the ROI (return on investment). Does it work for others? Sure, maybe. But it has never worked for me. But something I have been dabbling in lately to diversify traffic even more is Facebook. Facebook groups, Facebook pages, I've seen bloggers succeed MASSIVELY with both. Like my friend, Sarah Chant, who is the Facebook groups expert. I wouldn't take advice about Facebook groups from anyone but her! Follow her information here! So, I take my blog post and schedule a few posts for my Facebook page, giving it a shot to see if it drives more engagement and traffic. Although this seems like a LOT of work, this succession of tasks is actually quite easy and certainly saves me a lot of time. To learn more about each step of the process, join us in Scale Your Travel Blog:
3 Steps To Get More Recommendations Through The Kit Creator Network - Allea Grummert of Duett List-Building Masterclass Webinar: Proven Tactics to Grow Your Subscriber List - Beehiiv 7,000 subscribers in 7 months: How this food blogger grows her email list - Tanya Harris & Kit Put your brand in front of 23,000+ bloggers! With an average open rate of 52% and a click-through rate of 2%, our newsletter connects you to an engaged audience of bloggers and content creators. Reply to this email for more information ✍️ 🚨How to get paid to grow your email newsletter (these techniques make us $50k+/month) 🚨 The seasonal blogger’s guide: what you need to know all year long Keep an eye on your inbox for this email update! Have a great week! Laura P.S. Here are my top recommended blogging resources. ✔️ #1 Travel Blogging Course + Coaching + Community: Scale Your Travel Blog |
Laura Peters || Travel Blogging, Affiliate Marketing, Email Marketing
Laura Peters is the owner and author of Mike & Laura Travel, a blog that helps travelers find unique destinations and travel experiences on a budget. She is also the CEO of Scale Your Travel Blog, a coaching program that helps travel bloggers start, grow, and scale their travel blog income. When she isn't writing blog posts about her favorite travel destinations, she is serving her audience through Scale Your Travel Blog and her live/virtual events, Travel Blogging Summit.
💡 Blogging Tip of the Week 💡 7 Blogging/Business Projects I'm Working On In 2025 (and what you should focus on, too) For 2025, I’m sharing some of the key projects I’m working on and the strategies I’m using to stay on track. Hopefully, these can inspire you to set your own goals and create a plan to achieve them! 1. Grow My Newsletters Newsletters are one of the most powerful tools to build engagement and monetize content. In 2024, I doubled down on my already existing email marketing...
This is your final reminder! 🚨 Last chance to save $50 on Travel Blogging Summit 2025! >> Click here to register! Join us February 21-23 for our 100% virtual event, featuring 20+ sessions from industry experts: Carly Campbell - 6 Pinterest Considerations For Travel Bloggers (You Haven't Thought of Yet) Tony Hill - Unlocking Pinterest Success with Hidden Keywords Katie Diederichs - How To Get Paid for Creating Travel Itineraries Laura Peters Abalos (me!) - I'll be presenting TWO different...
Hey! I was on Threads (Meta's version of Twitter) recently and saw a gal share a screenshot of her blog earnings. She banked a solid $20,580 in one month. And that was only her income from display ads on her blog. That doesn't include her affiliate income. SO many people were shocked by this. And for good reason! Most people don’t realize how lucrative blogging can be. Some even think it’s a scam (which is fine by me; less competition for us, right? 😂). But you’re here reading this newsletter...